Webflow vs Wordpress: Which Website Builder should you choose? (2024)

Discover the distinctions between Webflow and WordPress, and determine if selecting WordPress remains a viable choice.

January 30, 2024
5 Mins
Niklas Johannknecht


When it comes to making websites, you have lots of choices. Two popular options are Webflow and WordPress. So, which one should you pick in 2024? While both have cool features, only one is really focused on the future and can make a big difference to how successful your website is. Let's start by looking at the basics to figure out which one is the best fit for your website in the year ahead.

What is Webflow?

Webflow is a web development platform that allows you to create websites without any coding knowledge. It features an intuitive drag-and-drop interface and a variety of design templates to start with. However, this doesn’t mean you can't go further and implement your own code to make it unique and include features that other website builders do not offer, but more about that later. Let’s explore the key features first.

Key Features of Webflow:

  • Visual Editor: Design and customize your website visually without writing code.
  • Responsive Design: Easily adapt your website for various screen sizes and devices.
  • Built-in Hosting: Facilitates website deployment with integrated hosting.
  • E-commerce Features: Capable of creating e-commerce websites.
  • Webflow Logic: Allows for advanced interactions and animations without code.
  • CMS: Offers a content management system for easy content updates.
  • Custom Code: Ability to add custom code for advanced functionality.

What is WordPress?

We’ve all heard of WordPress somehow, but basically, it’s an open-source content management system (CMS) widely used worldwide.

Key Features of WordPress:

  • Extensive Community: Supported by a large and dedicated community of developers and users.
  • Extensibility: Thousands of plugins and themes allow customization and expansion of website functionality.
  • Content Management: User-friendly CMS for easy addition and editing of text, images, and multimedia content.

Why Platform Choice Matters

The choice between Webflow and WordPress can significantly impact your website's performance and success. Key considerations include:

  • User-Friendliness: Is the builder friendly enough for people who don’t have a clue about development? Or do you need an external developer or agency to make all the changes?
  • Customization: How much can you customize your site? Or do you need to stick with the basics, or migrate to another platform if you want to expand?
  • Performance: Nowadays, we all know how important page speed and overall performance are. This means the builder needs to give you the flexibility to tweak these areas for optimal performance and rankings.
  • Cost: What is the actual cost? Are there any themes, plugins, or hosting services you need to consider before choosing your builder?

Functionality and User-Friendliness

Website Creation and Design

We know that creating and designing your website is crucial for success. We all value attractive buttons and interfaces. Now, let's explore both platforms and their abilities:

1. Using Templates and Themes

Using pre-made templates or themes can significantly reduce development time. However, keep in mind that this means anybody could use the same template, which doesn't make you stand out uniquely.

  • Webflow: Offers a wide selection of professionally designed templates, allowing for customization.
  • WordPress: Provides thousands of themes, both free and paid, with extensive customization options.

2. Content Management System (CMS)

A powerful CMS is crucial for uploading and managing website content efficiently.

  • Webflow: Known for its intuitive CMS, making content addition and editing simple (even for your trainee).
  • WordPress: Offers a robust CMS for content creation, organization, and editing.

The choice between Webflow and WordPress depends heavily on your personal comfort level and skills. For example, in Webflow, you can assign specific people to the editor so they can edit content with no more than two clicks.

Performance and Speed

Of course, website performance and speed are more important than ever ensuring a great user experience and search engine rankings (SERPs), meaning each builder should have the capacity to optimize for Googles Page Speed. Let's see how both perform in that context.

Loading Times and Performance

  • Webflow: Hosted websites benefit from fast servers and automatic optimization for performance.
  • WordPress: Loading times depend on various factors, including hosting quality, themes, and plugins.

That means in Webflow, sitemaps and other features are created automatically, giving you full flexibility to optimize for speed and performance. In WordPress, you need to download external plugins to make changes. This also means you would have to manually update these plugins from time to time to ensure your website stays up to date with new requirements.

SEO Impact of Loading Times

  • Webflow: Emphasizes website optimization for search engines, contributing to better SEO rankings.
  • WordPress: SEO performance depends on plugin and theme quality, but proper implementation can yield results similar to Webflow.

Here we have the same dilemma: Webflow allows you to make changes to meta titles, descriptions, optimize alt tags, and much more within the builder, while in WordPress, you would have to rely on external plugins. Not being biased here, but Webflow may have an advantage due to faster loading times and the built-in performance optimization features.

Hosting Options

Selecting the correct hosting can greatly affect your website's performance as it depends on servers and other factors.

  • Webflow: Offers integrated hosting with various plans based on website requirements.
  • WordPress: Provides flexibility to choose your hosting provider, offering a range of options from different providers.

For a simpler context, this means that with Webflow, you don't have to do any research on which server is the best to host because everything goes through Webflow's services, which have a reputation for being super fast. In comparison with WordPress, you have the option to choose your own or a custom provider, which requires maintenance and extensive research.

Customization Options and Flexibility

It is also very important to have the ability to customize your website and have the flexibility in design and development to build out the features you want.

1. Extensibility and Plugins/Extensions

  • Webflow: Offers numerous native integrations and extensions, with growing possibilities.
  • WordPress: Known for its extensibility, providing thousands of plugins for nearly any desired function.

2. Development and Coding

  • Webflow: Serves both developers and non-developers, allowing visual website design.
  • WordPress: Ideal for developers seeking full code control, allowing custom HTML, CSS, and PHP.

3. Responsive Design and Mobile Optimization

  • Webflow: Prioritizes responsive design, with all websites optimized for mobile devices by default.
  • WordPress: Offers mobile optimization options, but effectiveness varies based on theme and plugins.

With Webflow, you have the opportunity to create unique and comprehensive design solutions that you can also export as code and host yourself. There are no limitations with Webflow. However, WordPress also has some good features on the code control side, allowing you to integrate nearly everything.

Cost and Budget

Cost is a significant factor in choosing between Webflow and WordPress, considering various pricing structures and associated costs.

1. Webflow Costs

  • Subscription Options: Various plans available, including a free plan and paid plans with advanced features.
  • Hosting Costs: Hosting costs included in paid Webflow plans, varying based on website traffic and resources.
  • Domain Costs: Custom domain registration fees apply, typically on an annual basis.

2. WordPress Costs

  • Hosting Costs: Pay for hosting your website, with options like shared hosting, VPS, and Managed WordPress Hosting.
  • Theme Costs: While many free themes are available, premium themes offer advanced features and unique designs.
  • Plugin Costs: Basic plugins are often free, but premium plugins with advanced features may incur costs.
  • Domain Costs: Similar to Webflow, custom domain registration fees apply.

This point really depends on your budget and long-term costs when choosing between Webflow and WordPress, as both platforms have different pricing models depending on your requirements.

Security and Privacy

Website security is paramount to prevent attacks, privacy breaches, and to comply with guidelines such as GDPR.

1. Webflow Security Features

  • Data Encryption: Secure data transmission via HTTPS.
  • DDoS Protection: Protection against Distributed Denial of Service (DDoS) attacks.
  • Automatic Backups: Automated website backups to prevent data loss.
  • Access Control: Set user roles and permissions to control website access.

2. WordPress Security Aspects

  • Plugin Security: WordPress security often depends on installed plugins; use trusted plugins from reputable developers.
  • Regular Updates: Crucial to regularly update WordPress, themes, and plugins to close security vulnerabilities.
  • Firewall and Security Plugins: Various security plugins and firewalls available for additional protection.
  • Access Control: Set user roles and permissions in WordPress to restrict access to specific areas of your website.

Here we can see the same thing again: both Webflow and WordPress protect your website from threats. Webflow does it automatically, while with WordPress, you would have to rely on third-party extensions.


After this thorough guide of Webflow and WordPress, you should have gained a better understanding of their specific strengths, weaknesses, and features, allowing you to consider your individual requirements, budget, and long-term goals when making a final choice.

Careful consideration of user-friendliness, customization options, hosting and maintenance, e-commerce features, SEO, and scalability will help you make an informed decision. Additionally, support, community, and available knowledge are crucial factors for both platforms.

Regardless of your choice, continuously improving and evolving your website is essential. This includes regular content updates, effective SEO strategies, and utilizing marketing tools to strengthen your online presence and achieve your goals. So, make sure the platform you are choosing offers accessible and easy content management.

Final Thoughts

But always remember that building a website is not just about creating an online presence; it's about crafting a digital experience that resonates with your audience and achieves your objectives. Whether you choose Webflow or WordPress, remember that the success of your website ultimately depends on the value it provides to your users and how well it serves your goals.

Now, it's up to you to make the right choice and execute.

P.S If you need help building your next website on Webflow, contact our team.

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