Product design and development for ambitious founders who need to get it right the first time. Transforming ideas into market-leading solutions users love
We are a product design agency that works with founders who cannot afford to ship the wrong thing. We start with the problem, design around what users actually need, and build products that hold up as the company scales. No handoffs, no guesswork, no learning on your budget.
From the first user flow to the final build, we own every phase. Research that removes guesswork, design that earns trust, and technology that holds up under pressure
Our product expertise spans the complete journey from initial research to final launch, and optimization. We combine deep user understanding with technical precision and design excellence, ensuring every product decision is backed by evidence and optimized for lasting impact.
Research
We talk to users, study the market, and map the problem before we open a design file. Every decision that follows is grounded in what we learn, not what we assume.
Design
Interfaces that feel obvious in use and considered in detail. We design around how people actually behave, not how we hope they will. The result is something people come back to.
Development
Clean code, scalable architecture, and integrations that work with your existing stack. We build for what you need now and what comes next, without creating technical debt in between.
Why founders and teams work with us
Question everything
We challenge the brief before we open a file. If the problem is not worth solving, the product will not be worth building. We make sure you are solving the right one.
Built to move
Two projects at a time. The person you meet builds it. No handoffs, no one catching up. That is why we ship fast without cutting corners.
No half measures
The interaction state nobody tested. The empty state nobody designed. The error message nobody wrote. We get there. The difference shows in retention.
Nothing hidden
Every decision explained before it is made. Problems surfaced early, not at the final review. You always know where the product stands and why.
"Niklas and the 90five team are the difference: charismatic, caring, and hands-on at every step, they pour themselves into each project and it shows."
Founder at SM Academy
Germany
How we build your product
Questions we get a lot
Contact us
For founders and teams who needs a site that performs, not just impresses. Not sure if we are a fit? Tell us what you are building and we'll find out.
