A Webflow website with a professional agency starts at $20k at 90five, and the final price depends on scope: how many page types you need, how the CMS is structured, who writes the copy, which integrations you need, whether content migrates from an old site, and how much SEO work is included. We do not quote market averages, because they hide the differences that matter. This article explains what moves a quote.
What does a Webflow website cost at 90five?
We publish our minimums on the pricing page:
- Strategy engagements start at $10k.
- Websites start at $20k. Custom Astro and Next.js websites also start at $20k.
- Product design starts at $35k.
- Brand identity starts at $45k.
These are starting points for fixed-scope projects, and a project's price depends on what goes into it. We give a fixed price after a scoping conversation, so you know what you will pay before the work starts. For agency details, see our Webflow agency page.
What makes a Webflow website more or less expensive?
Seven things decide most of it. If you can answer them before you ask for quotes, the quotes become comparable.
How big is the scope?
The number of unique page types matters more than the number of pages. A site with ten pages that all use different layouts costs more than a site with fifty pages built from five templates. List the templates you need: home, service page, case study, blog post, pricing, contact and so on.
How much is custom design and how much is a template?
A site built from a purchased template is cheaper to start, and it looks like other sites built from the same template. Custom design costs more because someone designs each page type for your brand and your message. For B2B companies that compete on trust, the design is often part of the argument, but you can decide how far to go.
How complex is the CMS?
A blog with categories is simple. A CMS with several linked collections, filters, multilingual content and dynamic pages takes planning and testing. Each added structure raises the cost, and also lowers your later effort when you add content.
Who writes the copy?
Copy is the item that most often delays and inflates projects. If your team supplies finished copy, the build goes faster. If an agency writes it, you need someone to interview your team and customers, and the price rises. Placeholder text that gets replaced late causes rework.
Which integrations do you need?
Forms that write to a CRM, booking tools, analytics, consent management, payment or member areas each need set up and testing. Some are an hour of work. Some are a project in themselves. Name each one early.
Are you migrating from an existing site?
Moving content and URLs from WordPress, Framer, Wix or Squarespace adds an inventory, a redirect plan and content clean-up. It also protects your rankings, which is usually worth more than the work costs. Our article on WordPress to Webflow migration and SEO explains the steps, and the Webflow migration service covers the full scope.
How much SEO work is included?
Basic setup, such as titles, descriptions, sitemap and redirects, belongs in every build. Keyword research, content planning, structured data and technical audits are extra work. See the Webflow SEO checklist for B2B websites for what a thorough setup covers.
How does scope change a quote in practice?
Two examples show why one number cannot cover every project. Both are illustrations of how the drivers interact, not real quotes.
Take a company with one service, a short list of case studies and a blog. It needs a home page, one service page template, a case study template, a blog template and a contact page, with copy ready from the team. That is a narrow scope: five templates, one simple CMS, one form.
Now take a company with six services, case studies filtered by industry, a resource library, a German and an English version and a CRM connected to every form. The page count is not the issue. The number of templates, the linked collections, the translated content and the integrations multiply the design, build and testing work.
Both can be built in Webflow. The second needs more planning before anyone opens the Designer, and that planning is part of the price. If you bring a clear list of templates, collections and integrations to the first call, the scoping conversation gets shorter and the quote gets more accurate.
What do you need to prepare before asking for a quote?
You do not need a finished brief. A short document with these points is enough:
- What the site must achieve: leads, demo bookings, hiring, credibility with investors.
- Who it is for, and what they usually ask before they contact you.
- The URL of your current site, if there is one, and what you like and dislike about it.
- Pages and features you already know you need.
- Systems it must connect to, such as a CRM or a booking tool.
- Who on your side makes decisions and supplies content.
- Any deadline that is fixed, such as an event or a funding round.
The last two points influence cost more than most people expect. A project with one decision maker moves in a straight line. A project with five reviewers who see the work for the first time at the end usually needs extra rounds.
What costs come after launch?
A website is not finished at launch. Plan for these ongoing costs:
- Webflow hosting and CMS plans, billed to you by Webflow. Check Webflow's current pricing, since it changes.
- A domain and any paid tools you connect, such as analytics, forms or a consent platform.
- Content: new pages, articles and case studies.
- Maintenance and improvements, whether handled in house or by an agency.
Your team can do a lot of this itself in Webflow, which is one reason people choose the platform.
Is a cheaper Webflow site a bad idea?
Not necessarily. A small company with a simple offer, a founder who writes well and a template that fits can launch a good site for much less than an agency project. The risk is a site that looks fine and performs poorly: unclear messaging, weak structure, missing SEO basics. If the site needs to produce leads in a competitive market, the cost of a weak site shows up in what it fails to bring in.
Before you spend, you can look at what you already have. A free website audit shows where your current site loses visitors, and that tells you whether you need a rebuild or a fix. Our website relaunch checklist helps you decide what to keep, fix and cut.
How do you compare quotes?
Ask each agency the same questions:
- How many page types and templates are included?
- Is the copy included, and who writes it?
- How is the CMS structured, and what can my team edit?
- Which integrations are in scope?
- Is migration and redirect work included?
- What SEO work is included?
- What happens after launch: training, support, changes?
A quote that does not answer these is a quote you cannot compare. Be wary of a price that is far below the others without an explanation of what is missing.
If code fits your project better than Webflow, read Webflow, Astro or Next.js: which one fits your website? before you request quotes.
FAQ
How much does a Webflow website cost?
At 90five, websites start at $20k. Your price depends on page types, CMS structure, copy, integrations, migration and SEO scope. We give a fixed price after a scoping conversation.
Why do Webflow agencies charge so differently?
Because they sell different scopes. One quote might include strategy, copy, custom design and SEO, and another might include a template with your logo. Compare what is included, not the headline number.
Is Webflow cheaper than WordPress?
It depends on the project. Webflow includes hosting and a CMS and needs fewer plugins, and WordPress has a free core and a large pool of developers. Our comparison Webflow vs WordPress in 2026 covers the trade-offs.
Can I build a Webflow website myself?
Yes, and many small teams do. Webflow is approachable for designers, though a good result still needs layout skill, CMS planning and SEO knowledge. An agency makes sense when the site must carry sales and you do not have those skills in house.
What does Webflow itself charge?
Webflow bills hosting and CMS plans separately from agency fees, and its plans change. Check the current figures on Webflow's pricing page rather than relying on a number in an article.